CONCEPT X

Melanie Lammers CONCEPT X

Melanie Lammers

Organization & Purpose
„In the digital transformation, people are once again taking center stage.“
I believe in brands that make sense!
Brands create trust when they are based on a good product – and a deep understanding of the needs of our customers.
We at CONCEPT X have recognized that the dualism of quality and emotion is exactly in harmony with the pulse of our time. In the future, the question of “why” will prove to be at the heart of successful communication and the key for entrepreneurial action. Authenticity is the solution to a unique, consistent, and value-creating attitude that will endure with your target groups.
When you redefine your attitude, you automatically transform your current organization. It becomes more holistic, digital, and agile. The one thing that will remain consistent: People are at the center of transformation projects. An open mindset regarding New Work and Leadership as well as awareness paired with empathic efficiency are essential for me in our collaborations.
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Vanessa Salomon CONCEPT X

Vanessa Salomon

Market & Brand
„Gatekeeper brand – only those who convince succeed!“
The brand as market access? Absolutely. Because the more complex the world is, the stronger your brand has to be in order to stand out, generate relevance and differentiate itself from competitors.
In the process, brands evolve just as companies do themselves or as their markets do with all the relevant players. That is why companies with visions can’t avoid a well-founded brand development.
In this respect, working out your brand core is probably the most exciting task for me – because it depends both on the people who ultimately fill it with life and on clear, measurable data. Only the consolidation of all factors forms an authentic, sustainable and meaningful brand.
In my role as Strategic Brand Consultant at CONCEPT X, I have had the privilege of supporting many entrepreneurs in their change process. My brand strategy assessments and the resulting recommendations for action are characterized by a good portion of heart and mind.
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Desiree Biegel CONCEPT X

Desiree Biegel

Brand & Communication
„Success comes from managing and living a brand sustainably.“
I’m particularly fascinated by how strong brands and clever communication can have an impact on more sustainable practices. I love it when not only some individuals but the whole company benefit and at the same time our environment is treated responsibly in the process.
Then attitude and good stories emerge. Then people and companies also have relevant things to tell. Please do it in such a way that it is exciting, fits to the brand and continuously contributes to it.
Many companies don’t know how and where to start. That’s why, in a first step, I develop brand strategies and communication concepts with CONCEPT X, showing how companies can communicate more successfully in a structured way. In doing so, I ensure a clear, common understanding of the brand identity in close exchange.
In the second step, I also support my clients in their communications – as a strategic thinking and inspiring creative partner in one. By the way, this is how a sustainable approach with a long-term effect is created.
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Tessa Vogel CONCEPT X

Tessa Vogel

Brand & Communication
„The importance and influence of brands is still underestimated.“
For me, brand is the most underestimated factor for corporate success. That’s why I get to the core of our clients’ identity, questioning, reviewing and looking for the essentials. Gladly even when things are complex.
My academic background in global marketing and brand management is part of my professional skills. As a brand consultant at CONCEPT X, I work with companies, public institutions and for tourism on all aspects of brand communication.
Based on scientifically founded methods, I develop authentic and differentiated brand strategies together with you and support you in all steps of brand development and management. Inside and outside. Always with the goal of your company’s sustainable success through the brand.
From the strategic brand foundation, we derive operational fields of action for communication and provide holistic consulting and from the development of the communication strategy to successful monitoring while implementing and executing. Doing is the new willing: Let us put your communication on a strong foundation.
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Ulf Gassner CONCEPT X

Ulf Gassner

Brand & Purpose
„Seeing the whole – and recognizing the essential.“
Getting to the heart of things is my attidtude and goal. Since it is very difficult from an internal perspective to think outside the box and detach from the status quo, sparring at leadership level is so powerful.
Going where it hurts, thereby seeing the exciting possibilities for yourself and the company. The basis is recognizing the potential of the brand – and what attitude the brand positioning is based on. An attitude that holds up even when you have to prove it!
Because only the common understanding of brand and attitude enables the company to have an entrepreneurial spirit. This opens up new possibilities, as the team can identify with it and stand behind it. This is the only way to ensure the company’s success in the long term.
That motivates me. Both as founder of CONCEPT X and initiator of the international agency group 27NAMES (20 countries, 600 experts) – and as a sparring partner for the success of our clients.
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Hartmut Müller-Gerbes CONCEPT X

Hartmut Mueller-Gerbes

Communication & Organization
„Giving meaning to brands is the greatest thing of all.“
Start where you are. Use what you have. Do what you can. This describes me and my view of communication and organization in companies perfectly.
Successful, value-adding communication has a lot to do with attitude. In addition comes solid professional skills and experience. Both I lexperienced in company’s newsroom, as reporter for RTL, in politics and at TÜV Rheinland, a global player with German roots.
As a systemic coach, my second focus is on the organization of companies, especially marketing and communications, which for me belong together and should therefore work more successfully together for their company in the newsroom.
For me, it is always about uncovering the resources of the people in the company, making them strong in change and thus achieving the goals. Nothing goes against the will and almost everything together with people for whom we at CONCEPT X give our best.
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The decade of communication has begun. Your corporate identity is now becoming a crucial economic success factor. Identifying it and using it for communication is both a challenge and an opportunity of our time. We will guide you on this path.

We truly believe that it is time for a change in management consulting as well. This is why we advise you with our unique entrepreneurial culture.
What does this mean for your brand?
Excellent strategy and exceptional design, creatively deployed in communication.

It also means transforming your internal processes and structures, for example, turning your marketing into a cross-platform newsroom.
This creates maximum efficiency for your company.
And a deeper meaning for your brand.

Contact

Rheine
Hörstkamp 7
48431 Rheine
+49 (0)5971 1632-0
rheine@conceptx.de
Coblenz
Löhrstraße 87 a
56068 Coblenz
+49 (0)261 973 299-0
coblenz@conceptx.de
Cologne
Gemarkenstraße 12
51069 Cologne
+49 (0)172 241 8683
cologne@conceptx.de
Hamburg
Zesenstrasse 22