Brand & Communication
„Success comes from managing and living a brand sustainably.“
I’m particularly fascinated by how strong brands and clever communication can have an impact on more sustainable practices. I love it when not only some individuals but the whole company benefit and at the same time our environment is treated responsibly in the process.
Then attitude and good stories emerge. Then people and companies also have relevant things to tell. Please do it in such a way that it is exciting, fits to the brand and continuously contributes to it.
Many companies don’t know how and where to start. That’s why, in a first step, I develop brand strategies and communication concepts with
CONCEPT X, showing how companies can communicate more successfully in a structured way. In doing so, I ensure a clear, common understanding of the brand identity in close exchange.
In the second step, I also support my clients in their communications – as a strategic thinking and inspiring creative partner in one. By the way, this is how a sustainable approach with a long-term effect is created.Read More
Brand & Communication
„The importance and influence of brands is still underestimated.“
For me, brand is the most underestimated factor for corporate success. That’s why I get to the core of our clients’ identity, questioning, reviewing and looking for the essentials. Gladly even when things are complex.
My academic background in global marketing and brand management is part of my professional skills. As a brand consultant at
CONCEPT X, I work with companies, public institutions and for tourism on all aspects of brand communication.
Based on scientifically founded methods, I develop authentic and differentiated brand strategies together with you and support you in all steps of brand development and management. Inside and outside. Always with the goal of your company’s sustainable success through the brand.
From the strategic brand foundation, we derive operational fields of action for communication and provide holistic consulting and from the development of the communication strategy to successful monitoring while implementing and executing. Doing is the new willing: Let us put your communication on a strong foundation.Read More
Brand & Purpose
„Seeing the whole – and recognizing the essential.“
Getting to the heart of things is my attidtude and goal. Since it is very difficult from an internal perspective to think outside the box and detach from the status quo, sparring at leadership level is so powerful.
Going where it hurts, thereby seeing the exciting possibilities for yourself and the company. The basis is recognizing the potential of the brand – and what attitude the brand positioning is based on. An attitude that holds up even when you have to prove it!
Because only the common understanding of brand and attitude enables the company to have an entrepreneurial spirit. This opens up new possibilities, as the team can identify with it and stand behind it. This is the only way to ensure the company’s success in the long term.
That motivates me. Both as founder ofRead More
CONCEPT X and initiator of the international agency group 27NAMES (20 countries, 600 experts) – and as a sparring partner for the success of our clients.
Communication & Organization
„Giving meaning to brands is the greatest thing of all.“
Start where you are. Use what you have. Do what you can. This describes me and my view of communication and organization in companies perfectly.
Successful, value-adding communication has a lot to do with attitude. In addition comes solid professional skills and experience. Both I lexperienced in company’s newsroom, as reporter for RTL, in politics and at TÜV Rheinland, a global player with German roots.
As a systemic coach, my second focus is on the organization of companies, especially marketing and communications, which for me belong together and should therefore work more successfully together for their company in the newsroom.
For me, it is always about uncovering the resources of the people in the company, making them strong in change and thus achieving the goals. Nothing goes against the will and almost everything together with people for whom we atRead More
CONCEPT X give our best.