Welcome to the CONCEPT X Blog
If you don’t want to change anything, you will also lose what you want to preserve. (Gustav Heinemann)
This is the spirit in which we write our blog: About transformation and digitalization, design and communication.
We write about things that catch our eye and that we think will inspire you.
We are the entrepreneurs of
Melanie Lammers
Organization & Purpose
„In the digital transformation, people are once again taking center stage.“
I believe in brands that make sense!
Brands create trust when they are based on a good product - and a deep understanding of the needs of our customers.
We at CONCEPT X have recognized that the dualism of quality and emotion is exactly in harmony with the pulse of our time. In the future, the question of "why" will prove to be at the heart of successful communication and the key for entrepreneurial action. Authenticity is the solution to a unique, consistent, and value-creating attitude that will endure with your target groups.
When you redefine your attitude, you automatically transform your current organization. It becomes more holistic, digital, and agile. The one thing that will remain consistent: People are at the center of transformation projects. An open mindset regarding New Work and Leadership as well as awareness paired with empathic efficiency are essential for me in our collaborations.
Curious now?
About a message via e-mail or contact form I would be very happy.
m.lammers@conceptx.de
Contact me now
m.lammers@conceptx.de
Contact me now
Desiree Sturm
Brand & Communication
„Success comes from managing and living a brand sustainably.“
I'm particularly fascinated by how strong brands and clever communication can have an impact on more sustainable practices. I love it when not only some individuals but the whole company benefit and at the same time our environment is treated responsibly in the process.
Then attitude and good stories emerge. Then people and companies also have relevant things to tell. Please do it in such a way that it is exciting, fits to the brand and continuously contributes to it.
Many companies don't know how and where to start. That's why, in a first step, I develop brand strategies and communication concepts with CONCEPT X , showing how companies can communicate more successfully in a structured way. In doing so, I ensure a clear, common understanding of the brand identity in close exchange.
In the second step, I also support my clients in their communications - as a strategic thinking and inspiring creative partner in one. By the way, this is how a sustainable approach with a long-term effect is created.
Curious now?
Ulf Gassner
Brand & Purpose
„Seeing the whole – and recognizing the essential.“
Getting to the heart of things is my attidtude and goal. Since it is very difficult from an internal perspective to think outside the box and detach from the status quo, sparring at leadership level is so powerful.
Going where it hurts, thereby seeing the exciting possibilities for yourself and the company. The basis is recognizing the potential of the brand - and what attitude the brand positioning is based on. An attitude that holds up even when you have to prove it!
Because only the common understanding of brand and attitude enables the company to have an entrepreneurial spirit. This opens up new possibilities, as the team can identify with it and stand behind it. This is the only way to ensure the company's success in the long term.
That motivates me. Both as founder of CONCEPT X and initiator of the international agency group 27NAMES (20 countries, 600 experts) - and as a sparring partner for the success of our clients.
Curious now?
About a message via e-mail or contact form I would be very happy.
u.gassner@conceptx.de
Contact me now
u.gassner@conceptx.de
Contact me now
Hartmut Mueller-Gerbes
Communication & Organization
„Giving meaning to brands is the greatest thing of all.“
Start where you are. Use what you have. Do what you can. This describes me and my view of communication and organization in companies perfectly.
Successful, value-adding communication has a lot to do with attitude. In addition comes solid professional skills and experience. Both I lexperienced in company’s newsroom, as reporter for RTL, in politics and at TÜV Rheinland, a global player with German roots.
As a systemic coach, my second focus is on the organization of companies, especially marketing and communications, which for me belong together and should therefore work more successfully together for their company in the newsroom.
For me, it is always about uncovering the resources of the people in the company, making them strong in change and thus achieving the goals. Nothing goes against the will and almost everything together with people for whom we at CONCEPT X give our best.
Curious now?
About a message via e-mail or contact form I would be very happy.
h.mueller-gerbes@conceptx.de
Contact me now
h.mueller-gerbes@conceptx.de
Contact me now
Contact
Hamburg
Zesenstrasse 22
Zesenstrasse 22