Welcome to the CONCEPT X Blog

If you don’t want to change anything, you will also lose what you want to preserve. (Gustav Heinemann)

This is the spirit in which we write our blog: About transformation and digitalization, design and communication.
We write about things that catch our eye and that we think will inspire you.
We are the entrepreneurs of CONCEPT X, change is our passion, preservation is our goal.

Is social media the death of storytelling?

When every little thing is blown up into a big story, does the potential of brand staging die?

The power of (brand) empathy

How are you doing? What is currently on your mind? What is important to you? How do you feel?

What has 2021 done to us?

What has 2021 done to us?

Corona and no end…

Sustainability communication – a learning process between brand and marketing

A study* from 2019 already showed: Almost half of the people have a more positive attitude towards a brand if it addresses sustainability in its communication.

Purpose

What is your attitude towards Purpose?

My impression is: having an attitude is easy until you have to prove it…

Strategy Workshops

Successful strategy workshops

What makes the difference between well thought and well done?

Good news is coming

The newsroom, the unknown entity

In this blogpost you’ll learn the whole truth about Newsrooms, you definitely don’t want to miss this.

New Leadership

Leadership 4.0 – How leadership became human again

In times of crisis, people long for leadership, both socially and in the working context.

New Work

“Everything Remains New” – A New Work Revolution

Strict hierarchies? Fixed structures? Static performance targets? Benchmarks that were taken for granted as standards in companies just a short time ago are being questioned more than ever in the post-Corona world of work.

Changeprocess

“New Normal” – Our working world after the crisis

An approach that was heavily influenced by the Corona Pandemic. But what is new about this normal?

Augmented Reality in communication

Our world takes place in 3D – but why then our communication almost exclusively in 2D?

Melanie Lammers CONCEPT X

Melanie Lammers

Organization & Purpose
„In the digital transformation, people are once again taking center stage.“
I believe in brands that make sense! Brands create trust when they are based on a good product - and a deep understanding of the needs of our customers.
We at CONCEPT X have recognized that the dualism of quality and emotion is exactly in harmony with the pulse of our time. In the future, the question of "why" will prove to be at the heart of successful communication and the key for entrepreneurial action. Authenticity is the solution to a unique, consistent, and value-creating attitude that will endure with your target groups.
When you redefine your attitude, you automatically transform your current organization. It becomes more holistic, digital, and agile. The one thing that will remain consistent: People are at the center of transformation projects. An open mindset regarding New Work and Leadership as well as awareness paired with empathic efficiency are essential for me in our collaborations.
Curious now?
About a message via e-mail or contact form I would be very happy.
 
m.lammers@conceptx.de
Contact me now
Desiree Sturm CONCEPT X

Desiree Sturm

Brand & Communication
„Success comes from managing and living a brand sustainably.“
I'm particularly fascinated by how strong brands and clever communication can have an impact on more sustainable practices. I love it when not only some individuals but the whole company benefit and at the same time our environment is treated responsibly in the process.
Then attitude and good stories emerge. Then people and companies also have relevant things to tell. Please do it in such a way that it is exciting, fits to the brand and continuously contributes to it.
Many companies don't know how and where to start. That's why, in a first step, I develop brand strategies and communication concepts with CONCEPT X, showing how companies can communicate more successfully in a structured way. In doing so, I ensure a clear, common understanding of the brand identity in close exchange.
In the second step, I also support my clients in their communications - as a strategic thinking and inspiring creative partner in one. By the way, this is how a sustainable approach with a long-term effect is created.
Curious now?
About a message via e-mail or contact form I would be very happy.
 
d.sturm@conceptx.de
Contact me now
Ulf Gassner CONCEPT X

Ulf Gassner

Brand & Purpose
„Seeing the whole – and recognizing the essential.“
Getting to the heart of things is my attidtude and goal. Since it is very difficult from an internal perspective to think outside the box and detach from the status quo, sparring at leadership level is so powerful.
Going where it hurts, thereby seeing the exciting possibilities for yourself and the company. The basis is recognizing the potential of the brand - and what attitude the brand positioning is based on. An attitude that holds up even when you have to prove it!
Because only the common understanding of brand and attitude enables the company to have an entrepreneurial spirit. This opens up new possibilities, as the team can identify with it and stand behind it. This is the only way to ensure the company's success in the long term.
That motivates me. Both as founder of CONCEPT X and initiator of the international agency group 27NAMES (20 countries, 600 experts) - and as a sparring partner for the success of our clients.
Curious now?
About a message via e-mail or contact form I would be very happy.
 
u.gassner@conceptx.de
Contact me now
Hartmut Müller-Gerbes CONCEPT X

Hartmut Mueller-Gerbes

Communication & Organization
„Giving meaning to brands is the greatest thing of all.“
Start where you are. Use what you have. Do what you can. This describes me and my view of communication and organization in companies perfectly.
Successful, value-adding communication has a lot to do with attitude. In addition comes solid professional skills and experience. Both I lexperienced in company’s newsroom, as reporter for RTL, in politics and at TÜV Rheinland, a global player with German roots.
As a systemic coach, my second focus is on the organization of companies, especially marketing and communications, which for me belong together and should therefore work more successfully together for their company in the newsroom.
For me, it is always about uncovering the resources of the people in the company, making them strong in change and thus achieving the goals. Nothing goes against the will and almost everything together with people for whom we at CONCEPT X give our best.
Curious now?
About a message via e-mail or contact form I would be very happy.
 
h.mueller-gerbes@conceptx.de
Contact me now

Contact

Rheine
Hörstkamp 7
48431 Rheine
+49 (0)5971 16132-0
rheine@conceptx.de
Coblenz
Löhrstraße 87 a
56068 Coblenz
+49 (0)261 973 299-0
coblenz@conceptx.de
Cologne
Gemarkenstraße 12
51069 Cologne
+49 (0)172 241 8683
cologne@conceptx.de
Hamburg
Zesenstrasse 22