CX BLOG

I believe in brands that make sense! Brands create trust when they are based on a good product - and a deep understanding of the needs of our customers.

We at CONCEPT X have recognized that the dualism of quality and emotion is exactly in harmony with the pulse of our time. In the future, the question of "why" will prove to be at the heart of successful communication and the key for entrepreneurial action. Authenticity is the solution to a unique, consistent, and value-creating attitude that will endure with your target groups.

When you redefine your attitude, you automatically transform your current organization. It becomes more holistic, digital, and agile. The one thing that will remain consistent: People are at the center of transformation projects. An open mindset regarding New Work and Leadership as well as awareness paired with empathic efficiency are essential for me in our collaborations.

I'm particularly fascinated by how strong brands and clever communication can have an impact on more sustainable practices. I love it when not only some individuals but the whole company benefit and at the same time our environment is treated responsibly in the process.

Then attitude and good stories emerge. Then people and companies also have relevant things to tell. Please do it in such a way that it is exciting, fits to the brand and continuously contributes to it.

Many companies don't know how and where to start. That's why, in a first step, I develop brand strategies and communication concepts with CONCEPT X, showing how companies can communicate more successfully in a structured way. In doing so, I ensure a clear, common understanding of the brand identity in close exchange.

In the second step, I also support my clients in their communications - as a strategic thinking and inspiring creative partner in one. By the way, this is how a sustainable approach with a long-term effect is created.

Getting to the heart of things is my attidtude and goal. Since it is very difficult from an internal perspective to think outside the box and detach from the status quo, sparring at leadership level is so powerful.

Going where it hurts, thereby seeing the exciting possibilities for yourself and the company. The basis is recognizing the potential of the brand - and what attitude the brand positioning is based on. An attitude that holds up even when you have to prove it!

Because only the common understanding of brand and attitude enables the company to have an entrepreneurial spirit. This opens up new possibilities, as the team can identify with it and stand behind it. This is the only way to ensure the company's success in the long term.

That motivates me. Both as founder of CONCEPT X and initiator of the international agency group 27NAMES (20 countries, 600 experts) - and as a sparring partner for the success of our clients.