CX BLOG

I believe in brands that make sense! Brands create trust when they are based on a good product - and a deep understanding of the needs of our customers.

We at CONCEPT X have recognized that the dualism of quality and emotion is exactly in harmony with the pulse of our time. In the future, the question of "why" will prove to be at the heart of successful communication and the key for entrepreneurial action. Authenticity is the solution to a unique, consistent, and value-creating attitude that will endure with your target groups.

When you redefine your attitude, you automatically transform your current organization. It becomes more holistic, digital, and agile. The one thing that will remain consistent: People are at the center of transformation projects. An open mindset regarding New Work and Leadership as well as awareness paired with empathic efficiency are essential for me in our collaborations.

Start where you are. Use what you have. Do what you can. This describes me and my view of communication and organization in companies perfectly.

Successful, value-adding communication has a lot to do with attitude. In addition comes solid professional skills and experience. Both I lexperienced in company’s newsroom, as reporter for RTL, in politics and at TÜV Rheinland, a global player with German roots.

As a systemic coach, my second focus is on the organization of companies, especially marketing and communications, which for me belong together and should therefore work more successfully together for their company in the newsroom.

For me, it is always about uncovering the resources of the people in the company, making them strong in change and thus achieving the goals. Nothing goes against the will and almost everything together with people for whom we at CONCEPT X give our best.