Purpose

What is your attitude towards Purpose?

My impression is: having an attitude is easy until you have to prove it…

Strategy Workshops

Successful strategy workshops

What makes the difference between well thought and well done?

Ulf Gassner CONCEPT X

Ulf Gassner

Brand & Purpose
„Seeing the whole – and recognizing the essential.“
Getting to the heart of things is my attidtude and goal. Since it is very difficult from an internal perspective to think outside the box and detach from the status quo, sparring at leadership level is so powerful.
Going where it hurts, thereby seeing the exciting possibilities for yourself and the company. The basis is recognizing the potential of the brand - and what attitude the brand positioning is based on. An attitude that holds up even when you have to prove it!
Because only the common understanding of brand and attitude enables the company to have an entrepreneurial spirit. This opens up new possibilities, as the team can identify with it and stand behind it. This is the only way to ensure the company's success in the long term.
That motivates me. Both as founder of CONCEPT X and initiator of the international agency group 27NAMES (20 countries, 600 experts) - and as a sparring partner for the success of our clients.

Contact

Rheine
Hörstkamp 7
48431 Rheine
+49 (0)5971 16132-0
rheine@conceptx.de
Coblenz
Löhrstraße 87 a
56068 Coblenz
+49 (0)261 973 299-0
coblenz@conceptx.de
Cologne
Gemarkenstraße 12
51069 Cologne
+49 (0)172 241 8683
cologne@conceptx.de
Hamburg
Zesenstrasse 22