How did Michelangelo create the David in Florence? Quite simply. He took a block of marble and carved away everything that didn't belong to David.
Our CX - Corporate Branding is based on this principle. With our holistic approach, we uncover the profile of your company. Using our CX principle, we collaboratively go to the core, the Purpose, of your company. The "Why" is the heart of your corporate brand, defining your values and breathing life into them.
Together, we create an authentic corporate brand that perfectly matches your strategic corporate goals. We bring your corporate culture to life and coach your managers accordingly: because brand management is corporate management!
Corporate Branding with BRANDXCELLENCE - We create value
Good for you: We develop the brand identity exclusively together with you and all hierarchical levels.
Corporate branding is the supreme discipline and serves as an anchor for consistent internal and external communication.
The CX BRANDXCELLENCE model makes the collaborative approach understandable and always at eye level. And what do you get out of it? A lived corporate DNA as the basis for your value creation.
The CX-Value-Creation Model:
- Objective: Create brands that matter
- Result: Unleash potential – create more value
- Measure: Collaborative, structured process
- CX principle: design follows strategy
Analysis
Analysis
- Deep dive into existing customer data completed with AI cluster mapping
- Competition, market and trends, environment, potential
enhanced website screening of your competitors with AI cluster mapping - Primary research with survey, interviews, focus groups Focus groups (employees, customers, partners)
Enrich
Enrich
- Complete target group data with AI-supported digital genome
- Workshops in various formats: single stage/multi-stage, national/international, with leaders/interdisciplinary etc.
- Digitisation and preparation of all data
Evaluate
Evaluate
- Development of your corporate brand and optionally a strong brand narrative
- Optional development of a sustainable brand architecture
- Development of the branding strategy
- At a glance: Your brand – director’s book
Action
Action
- Action, budget and time planning
- Conception of the central idea
- Design (whether evolution or revolution, corporate design or campaign development, up to the implementation of the respective measures)
- Holistic communication (internal and external)
The result? A measurable and sustainable value creation that can be seen.
Brands that already trust us:
Südzucker Group
TÜV Rheinland
Latest Blogposts:
- All
- Corporate Branding
- Destination Branding
- Employer Branding
- Sustainability Branding
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