How did Michelangelo create the David in Florence? Quite simply. He took a block of marble and carved away everything that didn't belong to David.

Our CX - Corporate Branding is based on this principle. With our holistic approach, we uncover the profile of your company. Using our CX principle, we collaboratively go to the core, the Purpose, of your company. The "Why" is the heart of your corporate brand, defining your values and breathing life into them.

Together, we create an authentic corporate brand that perfectly matches your strategic corporate goals. We bring your corporate culture to life and coach your managers accordingly: because brand management is corporate management!

Digital Communication
Internal Communication
External Communication

Corporate Branding with BRANDXCELLENCE - We create value

Our unique model increases the value creation of your company, because your brand is an economic success factor.

Good for you: We develop the brand identity exclusively together with you and all hierarchical levels.

Corporate branding is the supreme discipline and serves as an anchor for consistent internal and external communication.
A strong brand and brand identity increases credibility and leads to long-term customer relationships and binds employees. This requires a strategy and a consistent design, which is reflected not least in the colours, images, language and writing, and of course in the behaviour of your employees.

The CX BRANDXCELLENCE model makes the collaborative approach understandable and always at eye level. And what do you get out of it? A lived corporate DNA as the basis for your value creation.
We turn your customers into real fans and your employees into proud ambassadors!

The result? A measurable and sustainable value creation that can be seen.

Brands that already trust us:

Südzucker Group

Corporate Branding



Sustainability Branding

TÜV Rheinland

Corporate Branding

Employer Branding




Latest Blogposts:

  • All
  • Corporate Branding
  • Destination Branding
  • Employer Branding
  • Sustainability Branding

What your (potential) employees really want!

This is how you manage to retain employees and attract new colleagues. Of course, like thousands be...


How your employer ­brand becomes a secret weapon

Why do we not (anymore) manage to convince new employees of our company? A question that is not only...

Sustainability communication – what even large companies are doing wrong.

"We need a sustainability campaign." This request reaches us more and more often as experts in sus...

Next Level Sh*t

Generations Do you recognise yourself? So do I. My birth year is right in the heart of Generati...

Is social media the death of storytelling?

When every little thing is blown up into a big story, does the potential of brand staging die? ...

The power of (brand) empathy

How are you doing? What is currently on your mind? What is important to you? How do you feel? ...

What has 2021 done to us?

Corona and no end... ... or rather the beginning of something new? As always, it depends on the...

Sustainability communication – a learning process between brand and marketing

A study* from 2019 already showed: Almost half of the people have a more positive attitude towar...

What is your attitude towards Purpose?

My impression is: having an attitude is easy until you have to prove it... But first of all, cl...

Successful strategy workshops

What makes the difference between well thought and well done? One of the most used buzzwords in...

The newsroom, the unknown entity

In this blogpost you'll learn the whole truth about Newsrooms, you definitely don't want to miss...

Leadership 4.0 – How leadership became human again

In times of crisis, people long for leadership, both socially and in the working context. In add...

“Everything Remains New” – A New Work Revolution

Strict hierarchies? Fixed structures? Static performance targets? Benchmarks that were taken for...

“New Normal” – Our working world after the crisis

An approach that was heavily influenced by the Corona Pandemic. But what is new about this normal?...

Augmented Reality in communication

2D vs. 3D Our world takes place in 3D - but why then our communication almost exclusively in 2D? He...