Corporate Branding

• What is the starting position? The start is a classic inventory. We analyse all your documents, create an overview and build on your experience.
• What makes your target group tick? Target group analysis using a customer survey and/or AI analysis. In order to address your target groups in a relevant and eye-catching way, we need to know what really interests them.
• What topics and buzzwords do your competitors use? Nobody wants to say the same thing or even look like their competitors. We screen your top competitors and define benchmarks with you. (optional AI cluster analysis)
• Which social or even industry-specific trends are shaping the market? We identify potentials and risks and weigh them up for you.

• Brand building at the highest level! The CX workshops are based on proven and scientifically sound techniques and playful tools (see Brand development)
• Together with your employees, we reveal the core of your employer brand and work out the answer to the question ‘Why?’ – the WHY expresses what your company stands for and consequently why your target groups should choose you – emotionally & rationally.
• Our workshops are customised to you and your initial situation: multi-level/single-level, national/international, with managers/interdisciplinary, etc.
• Do you have several brands under one roof? Then it’s worth paying extra attention to this and working out your brand architecture properly.

Outcome: A clearly positioned and relevant brand – your brand manifesto! A narrative that moves the people you want to address. And a director’s manual for brand communication for your employees.

We develop your individual and powerful brand presence! Our creatives see themselves as your consultants throughout the entire process. Whether in image and video, the written or spoken word, the choice of your channels and networks or the realisation of your website and social media presence – together we ensure a uniform style that brings you measurably closer to your goals.