A city, a region, a country
are also people.
Every place is beautiful and attractive, has character and good hosts. Your future destination branding will make those who live locally proud and inspire those who should come. Tourists, young families, professionals, entrepreneurs.
With CX - Destination Branding we shape the identity of your destination brand and thereby strengthen your competitiveness in tourism and location marketing. Our cooperation enables us to put the special features of your destination in the spotlight and to further develop your positive image.
Destination Branding with BRANDXCELLENCE - We create value
Good for you: We develop the brand identity exclusively together with you and all hierarchical levels.
We bring together the relevant stakeholders to identify the brand identity of your region or city.
The CX BRANDXCELLENCE model makes the collaborative approach understandable and always at eye level. And what do you get out of it? A living corporate DNA as the basis for your value creation.
The CX-Value-Creation Model:
- Objective: Create brands that matter
- Result: Unleash potential – create more value
- Measure: Collaborative, structured process
- CX principle: design follows strategy
Analysis
Analysis
- Deep dive into existing customer data completed with AI cluster mapping
- Competition, market and trends, environment, potential
enhanced website screening of your competitors with AI cluster mapping - Primary research with survey, interviews, focus groups Focus groups (employees, customers, partners)
Enrich
Enrich
- Complete target group data with AI-supported digital genome
- Workshops in various formats: single stage/multi-stage, national/international, with leaders/interdisciplinary etc.
- Digitisation and preparation of all data
Evaluate
Evaluate
- Development of your destination brand and optionally a strong brand narrative
- Optional development of a sustainable brand architecture
- Development of the branding strategy
- At a glance: Your brand – director’s book
Action
Action
- Action, budget and time planning
- Conception of the central idea
- Design (whether evolution or revolution, corporate design or campaign development, up to the implementation of the respective measures)
- Holistic communication (internal and external)
Let's make your region the star in tourism and location marketing together! With CX - Destination Branding, we skillfully showcase your special features and promote the economic development as well as the enthusiasm and cohesion of your region.
Brands that already trust us:
Rheinland-Pfalz Tourismus
Luxemburg
Latest Blogposts:
- All
- Corporate Branding
- Destination Branding
- Employer Branding
- Sustainability Branding
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