We believe that behind every successful brand there are strong personalities who bring it to life. That is why we have made it our mission not only to develop brands, but also to strengthen and promote the people behind them.
We support companies in sharpening their identity, communicating their message clearly and creatively and motivating and engaging their employees. This creates strong brands that radiate from the inside out.
We strengthen the resilience of your company
for every successful transformation
Brand consulting
We guide companies and people through change.
Brand development
We sharpen your brand profile.
Brand design
We shape brands.
Brand experiences
We bring brands to life.
Brand activation
We help brands to attract more attention.
Brand performance
We make brand success measurable.
A model that impresses with its structured and successive approach:
To unleash the full potential of your brand communication, we combine strategic consulting with powerful brand designs. Each phase is developed in close collaboration with you and your personal consultants, who support you throughout the entire process and stand by your side as equals – so that you can celebrate success.
analyse
Brand analysis- What makes your target group tick? What digital world do they live in? (Keyword: relevance)
- Which topics and buzzwords do your competitors use? (optional AI cluster analysis)
- Trends (Which potentials can be exploited? Where are the dangers?)
- Internal and/or external surveys of your employees, customers or partners
enrich
Sharpening brand profile- Whether employer or corporate brand: in interactive and collaborative workshop formats, we reveal the core of your brand, review your brand strategy and position you in an authentic, differentiating and relevant way!
- Optional development of a brand architecture
- Customized to you and your initial situation: multi-level/single-level, national/international, with executives/interdisciplinary, etc.
evaluate
Brand positioningOutcome: a clearly positioned brand – your brand manifesto! A narrative that moves the people you want to address. And for your employees, a director’s manual for brand communication.
action
Activate brandsNow we develop your individual and powerful brand design! Our designers see themselves as your consultants throughout the entire process. Whether corporate design development, development of recruiting campaigns, website relaunch or similar – as a consulting and advertising agency, we know the entire range of communication measures.
Our branding focus:
Corporate branding
With our holistic approach, we uncover the profile of your company. Using our CX principle, we collaboratively get to the core, the purpose, of your company. The “why” is the heart of your corporate brand, which determines your values and breathes life into them.
Employer branding
Increase your employer attractiveness with us and benefit from a strong employer brand that both inspires your employees and attracts new talent. Together, we will find exciting points of contact and hidden potential for a powerful, target group-relevant and authentic employer brand.
Destination branding
Together, we shape the brand identity of your city, region, an entire state or nation and strengthen your competitiveness as a business location or in tourism. We put the special features of your destination in the spotlight and profile your positive image through suitable communication measures.
Sustainability branding
We create a strong and authentic sustainability profile for your brand. We shed light on the ecological, economic and social aspects of your company’s activities and unleash the full potential of your brand: because your sustainability report should be more than just fulfilling a duty.
Personal branding
To unleash the full potential of your personal brand, we combine strategic consulting, coaching and powerful communication. We work with you to develop your clear and conscious identity and the ability to get to the heart of it. Building on this, we train you to make your personal brand tangible for others in every respect.