CX workshops – brand development at the highest level
Strong brands aren’t created by themselves – they need to be carefully developed and built. That’s why we rely on an integrative principle: this means that we develop results in our workshops together with the people who encounter the issues on a daily basis: With you and your employees! The reason for this is simple: only if those involved feel heard and integrated will they accept the brand process as their own. This creates the necessary acceptance and motivation to actively help shape it and achieve outstanding results together: in the short and long term.
All the methods used in our workshops are based on proven and scientifically sound techniques and playful tools that serve to answer the respective questions in a targeted, easy and yet concrete way. The methods we use depend on the issue at hand.
We use depth psychology approaches that identify value-related characteristics based on associations, for example, or well-known personality models such as C.G. Jung’s archetype model, which identifies the personality of your brand.
But classic methods such as creating mood pictures, comparing strengths and weaknesses or polarity models also help us to answer questions about the individual ‘Why?’. Even beyond the workshop, well-known and tried-and-tested models such as Simon Sinek’s Golden Circle form the basis of our work.
“People don’t buy what you do,
they buy why you do it.”
The Golden Circle
Successful companies and managers start with the WHY and then work their way outwards to the HOW and WHAT. This approach appeals to people's emotions and needs and creates a strong bond with the company.The Golden Circle
Successful companies and managers start with the WHY and then work their way outwards to the HOW and WHAT. This approach appeals to people's emotions and needs and creates a strong bond with the company.The WHY is the core of the Golden Circle. It describes the deeper meaning and motivation behind a product, a service or a company. The WHY expresses what you stand for as a company and what contribution you want to make to the world. It is about the underlying beliefs, values and principles.
The second level is the HOW. This is about the unique skills, competences and processes with which the WHY is put into practice. The HOW describes the particular approach and methods that differentiate a company from others.
The outer level is the WHAT. This is where the specific products, services or offers that a company provides are described. The WHAT is the visible result of the WHY and HOW.
The WHY is the core of the Golden Circle. It describes the deeper meaning and motivation behind a product, a service or a company. The WHY expresses what you stand for as a company and what contribution you want to make to the world. It is about the underlying beliefs, values and principles.
The second level is the HOW. This is about the unique skills, competences and processes with which the WHY is put into practice. The HOW describes the particular approach and methods that differentiate a company from others.
The outer level is the WHAT. This is where the specific products, services or offers that a company provides are described. The WHAT is the visible result of the WHY and HOW.
We'll find out together.
Latest blog posts:
- All
- Corporate Branding
- Destination Branding
- Employer Branding
- Sustainability Branding
- Uncategorized
AI and Brand Management: Revolution or Risk?
Why leaders must act now The integration of AI into businesses is fundamentally changing the way br...
Why the old, white man is a key figure right now.
"Everyone thinks of changing the world, but no one thinks of changing himself." (Leo Tolstoi) Let m...
Sustainability communication – what even large companies are doing wrong.
"We need a sustainability campaign." This request reaches us more and more often as experts in sus...
The Poetry of Employee Experience
Engaging High Performers in Times of Talent Shortage In today's workplace, only about a quarter of ...
What your (potential) employees really want!
This is how you manage to retain employees and attract new colleagues. Of course, like thousands be...
How your employer brand becomes a secret weapon
Why do we not (anymore) manage to convince new employees of our company? A question that is not only...
Next Level Sh*t
Generations Do you recognise yourself? So do I. My birth year is right in the heart of Generati...
Is social media the death of storytelling?
When every little thing is blown up into a big story, does the potential of brand staging die? ...
The power of (brand) empathy
How are you doing? What is currently on your mind? What is important to you? How do you feel? ...
What has 2021 done to us?
Corona and no end... ... or rather the beginning of something new? As always, it depends on the...
Sustainability communication – a learning process between brand and marketing
A study* from 2019 already showed: Almost half of the people have a more positive attitude towar...
What is your attitude towards Purpose?
My impression is: having an attitude is easy until you have to prove it... But first of all, cl...
Successful strategy workshops
What makes the difference between well thought and well done? One of the most used buzzwords in...
The newsroom, the unknown entity
In this blogpost you'll learn the whole truth about Newsrooms, you definitely don't want to miss...
Leadership 4.0 – How leadership became human again
In times of crisis, people long for leadership, both socially and in the working context. In add...
“Everything Remains New” – A New Work Revolution
Strict hierarchies? Fixed structures? Static performance targets? Benchmarks that were taken for...
“New Normal” – Our working world after the crisis
An approach that was heavily influenced by the Corona Pandemic. But what is new about this normal?...
Augmented Reality in communication
2D vs. 3D Our world takes place in 3D - but why then our communication almost exclusively in 2D? He...
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information