Personal Branding

• “What do I want to stand for?” We analyse your goals and your big vision – your big picture.
• “What characterises me? What drives me?” An authentic, powerful self-image is based on your values and the why behind your activities.
• “How do others see me?” What similarities and differences are there between how others see you and how you see yourself? And what potential do we already see that you would like to develop as a personal brand?
• “What makes the people I want to reach tick? What professional and digital world do your target groups live in? (Keyword: relevance)
• “How do I differentiate myself from others?”Which topics and buzzwords do your competitors use? (optional AI cluster analysis)
• In-depth analysis based on internal and/or external surveys of your colleagues, customers or partners

With our participative coaching approach, we reveal the core of your personal brand and bundle it into a clear self-image. To do this, we deepen the individual components of your personal brand and position you in an authentic, differentiating and relevant way!

• Joint design based on the target definition
• Virtual and/or live coaching sessions with your personal CX consultants
• Interactive workshop formats for creative and new perspectives on yourself

This gives you a clearly positioned personal brand – your brand manifesto! It summarises your self-image and gives you the clarity and self-confidence to profile your own topics and present yourself to the outside world as an attractive brand.

Now we develop your individual and powerful brand identity! Our creatives see themselves as your consultants throughout the entire process. Whether in image and video, the written or spoken word, the choice of your channels and networks or the realisation of your website and social media presence – together we ensure that everything you do matches the style of your personal brand and brings you closer to your goals both communicatively and strategically.