Engaging High Performers in Times of Talent Shortage

In today’s workplace, only about a quarter of employees truly identify with the company they work for. Various factors contribute to this trend, including the ubiquitous “war for talents,” globalization, digitization, and the generation-specific demands of employees. The alarming statistic mentioned at the outset, less than 20%, gains even more significance in the face of the growing shortage of skilled and managerial personnel. Besides finding suitable new talent for your company, it is crucial to strengthen the retention of high-performing individuals within your organization and prevent the departure of highly qualified employees. An effective way to achieve this is by enhancing your employees’ identification with your employer brand, and this is where Employee Experience comes into play.

The Four Elements of Employee Experience

Employee Experience can be defined as the sum of all experiences of a (potential) employee with the employer. A targeted Employee Experience tailored to the needs of your employees promotes their identification, motivation, and productivity, ultimately reducing the turnover of high-performing individuals. The successful Employee Experience is primarily influenced by four elements:

1. Practiced Company Values: This refers to the actual implementation of the values set by a company in employees’ daily work life. When employees understand the company’s values and can see these values being practiced in their work, they feel a stronger connection to their own company. Lived values can strengthen employees’ trust and create a sense of belonging.
2. Inspiring Purpose: A clearly defined company purpose or mission that goes beyond mere profit goals can motivate employees and create a sense of significance. When employees understand how their work can have a positive impact on the world or society, they are more engaged and satisfied overall.
3. Motivating Company Culture: Company culture encompasses shared values, norms, behaviors, and traditions within an organization. A positive company culture that promotes teamwork, collaboration, recognition, and a healthy work-life balance can also increase employee satisfaction and engagement. A culture that supports the growth and development of employees can help attract and retain talented individuals.
4. Transparent Leadership Strategy and Communication Culture: The way leaders guide the company and their communication behavior play a crucial role in Employee Experience. Transparent and open communication from leaders can strengthen trust and reduce uncertainty. It is also important for leaders to convey the company’s vision and purpose and lead employees towards these goals.

You get what you give

Employee Experience is not only important for internal communication but also a strategic component for positioning your company as an attractive employer externally. A successful Employee Experience not only optimizes your employees’ daily work life but also creates an inviting and appreciative work atmosphere. And these actual employee experiences reflect the outwardly communicated message. Thus, Employee Experience becomes a central element for your credible, authentic, and attractive employer brand.

In summary, a positive Employee Experience is indispensable for building a strong and authentic employer brand and using it as a competitive advantage.

CX Approach – We Consult You Holistically

Remember, “No one size fits all.” There is no universal solution in the world of employers. Working on the Employer Experience requires careful attention to detail because every company is unique. Therefore, we develop individual approaches that align with your company culture and the needs of your employees. Together, we create a consistent and authentic narrative that makes your unique employer attributes tangible. This will boost your Employee Experience, foster a sense of teamwork, and improve internal and external communication.

We look forward to our collaborative project – please feel free to reach out to us!